NGC has planed a media buzz for the next big budget ‘Mission Mars’

Guess what it pays to package. After the success of Mission Everest, National Geographic Channel has announced its next big programming and marketing initiative Mission Mars. The infotainment channel plans to invest $ 2 million for the initiative. In a bid to spread the spirit of exploration and adventure, the latest initiative Mission Mars is another big step towards emphasizing the channel’s positioning as the provider of wholesome, credible entertainment, says a company release. Scheduled to air in January 2004, to coincide with Nasa’s probes landing on Mars, the special will provide an exclusive behind-the-scenes look at Nasa. The channel will also offer a special peek into works of the scientists at the Jet propulsion laboratory in California, the masterminds of the Mars space program.