Princess of Mars Box Office Prophets

For the past few years, all eyes in Hollywood have been squarely focused on the portly figure of Peter Jackson. His creation of a multi-billion earning trilogy is a feat for the ages, and one that will keep New Line accountants smiling for years to come. Such success inevitably leads to coypcat behavior as competing studios look to create their own cash cows. That makes every existing established literary franchise a potential gold mine for someone. Paramount Pictures is not normally known as a financially adventurous studio. After the disappointment of the Tomb Raider sequel, many observers expected the studio to grow even more fiscally conservative. Oops. Paramount is spending over $100 million to ignite a new potential franchise, and it’s not exactly a Harry Potter situation.