A brighter Mars sparks marketing MSNBC

The biggest Mars encounter in more than 50,000 years is under way, and that has sparked an upsurge in products related to the Red Planet, ranging from books to telescopes. MARS MANIA is on the rise along with the Red Planet, which is heading toward an unusually close pass with Earth on Aug. 27. The two planets will be about 34.65 million miles (55.75 million kilometers) away from each other