Mattel’s Astronaut Barbie becomes a Mars Explorer with help from NASA collectSPACE

A new collaboration between NASA and Mattel, the largest toy company in the world, is turning the Red Planet a tad more pink.
“Mars Explorer Barbie,” a new spacesuited version of the iconic fashion doll, officially launched on Monday (Aug. 5), to coincide with the first anniversary of NASA’s Curiosity rover landing on Mars. Mars Explorer Barbie is packaged with a cardboard cutout of the six-wheeled Mars Science Laboratory, decked out in pink.