What will it take to actually get humans to Mars? The best answer is probably money. The right amount of cold, hard cash will certainly solve a lot of problems and eliminate hurdles in sending a human mission to the Red Planet. But cash-strapped federal space agencies aren’t currently in the position to be able to direct a mission to another world – at least in the near term – and seemingly, a trip Mars is always 20-30 years off into the future. But how about a commercially funded effort?
At first glance, a paper published recently in the somewhat dubious Journal of Cosmology appears to have some merits on using an independent corporation to administer and supervise a marketing campaign – similar to what sports teams do to sell merchandise, gain sponsors, garner broadcasting rights and arrange licensing initiatives. The paper’s author, a psychologist named Dr. Rhawn Joseph, says that going to Mars and establishing a colony would likely cost $150 billion dollars over 10 years, and he lays out a plan for making money for a sustained Mars mission through the sale of merchandise, naming rights and even creating a reality TV show and selling property rights on Mars.
Could such a scheme work?