Over the past week, huge press coverage of the Mars Society’s Mars Desert Research Station has continued worldwide, with broadcasts on the CBS Evening News with Dan Rather, Der Spiegel TV in Germany, and the BBC Worldwide Radio. Major stories in the New York Times, the Philadelphia Inquirer, and German Focus TV are expected shortly. Through these and other outlets, we have been able to reach hundreds of millions of people with the vision of human exploration and settlement of space, more than all other space advocacy groups have done collectively in their history.