Businessmen say NASA can cash in on Mars visits Houston Chronicle

Small businessmen with out-of-this-world ideas urged NASA’s U.S. Senate oversight committee Wednesday to ensure a money-making role for the private sector under President Bush’s strategy to send human explorers to the moon and Mars. Robert Lorsch, a Beverly Hills, Calif., marketer who lists Procter & Gamble, McDonald’s and Sears among his clients, estimates NASA has already missed out on $5 billion in potential royalties from lost advertising.