Could a Human Mars Mission Be Funded Commercially? Universe Today

What will it take to actually get humans to Mars? The best answer is probably money. The right amount of cold, hard cash will certainly solve a lot of problems and eliminate hurdles in sending a human mission to the Red Planet. But cash-strapped federal space agencies aren’t currently in the position to be able to direct a mission to another world – at least in the near term – and seemingly, a trip Mars is always 20-30 years off into the future. But how about a commercially funded effort?
At first glance, a paper published recently in the somewhat dubious Journal of Cosmology appears to have some merits on using an independent corporation to administer and supervise a marketing campaign – similar to what sports teams do to sell merchandise, gain sponsors, garner broadcasting rights and arrange licensing initiatives. The paper’s author, a psychologist named Dr. Rhawn Joseph, says that going to Mars and establishing a colony would likely cost $150 billion dollars over 10 years, and he lays out a plan for making money for a sustained Mars mission through the sale of merchandise, naming rights and even creating a reality TV show and selling property rights on Mars.
Could such a scheme work?