Would advertisers pay billions for reality-TV mission to Mars? The Seattle Post-Intelligencer Blogs

With the price tag on a mission to Mars estimated around $145 billion, one scientist thinks he’s found a magic bullet for funding.
Why not get advertisers to pay for the mission?
Rhawn Joseph of the Brain Research Laboratory in Northern California — the same man who also suggested that NASA study the effects of sex in space — is proposing corporations sponsor the nation’s efforts to send humans to Mars. What’s more, he says preparations for the mission could be marketed as a reality-style television competition, creating more opportunities for advertising revenue.